Upcoming changes to online bookings & conversion tracking

Jeremy McMinn

Dec 21, 2023 — 1 min read

You spoke and we listened!

Over the past few months we have been working on overhauling our online booking widgets and GTM integration for conversion tracking based on feedback we have been receiving from customers and are getting closer to a release date in the new year.

We have focused on two key areas based on the feedback we have received from our customers and users

Reducing booking churn
Improved conversion tracking

Some of the changes we have made :

An overhauled UI and UX, that works great for embedded iFrames, direct links and mobile with the aim of reducing new patient booking churn
Stripe payment integration directly in the widget - no redirect to a separate Stripe booking page
An overhauled GTM integration allowing you to track your Google Ad spend and conversions
Improved date & time availability - making it easier for patients to book, and less churn on the process
No practitioner preference / allow patients to choose no practitioner, or bypass practitioner selection altogether
Integration with Patient App referral scheme - easily track referrals from patients via the app

We're really excited to get this into the wild, and as we roll it out to our users, look forward to feedback to help us improve it even further!

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